The investment will support the co-creation and growth of a new activewear line focused on comfort, performance, and style.
Actor and entrepreneur Anushka Sharma has expanded her business portfolio by acquiring a minority stake in sportswear startup Agilitas Sports, marking another significant step in the company’s efforts to strengthen its position in India’s rapidly growing sportswear and athleisure market.
The investment deepens Sharma’s association with Agilitas Sports, where her husband and former Indian cricket captain Virat Kohli already serves as an investor and business partner. Beyond investing capital, Sharma will play an active role in developing a dedicated yoga apparel line under the One8 brand, adding a new category to the company’s expanding portfolio.
A Strategic Partnership Beyond Investment
Unlike many celebrity-backed investments, Sharma’s involvement goes beyond a financial stake.
Agilitas Sports confirmed that she will collaborate closely with the company to build and grow One8 Yoga, a new activewear segment focused on yoga, wellness, and lifestyle consumers.
The move aligns with broader consumer trends in India, where demand for fitness apparel, athleisure products, and wellness-focused fashion continues to rise across urban markets.
Commenting on the partnership, Sharma said she was drawn to the company’s vision, ambition, and long-term opportunity to build something meaningful.
Her involvement brings additional brand strength to One8, which has already established itself as one of India’s most recognized sportswear labels through its association with Kohli.
Building on Virat Kohli’s Partnership
The latest development builds on the partnership established between Virat Kohli and Agilitas Sports in 2025.
Last year, Kohli acquired a minority stake in the company through an investment reportedly worth around Rs 40 crore. The agreement also saw Agilitas acquire ownership of the One8 brand, allowing the company to take greater control of its future growth and expansion.
The partnership came shortly after Kohli ended his long-standing sponsorship relationship with German sportswear giant Puma, a deal that reportedly lasted eight years and was valued at approximately Rs 110 crore.
Since then, Agilitas has been working to position One8 as a homegrown sportswear brand capable of competing in India’s increasingly competitive athletic apparel market.
Why Agilitas Sports Is Gaining Attention
Founded in 2023, Agilitas Sports was established by former Puma India executives Abhishek Ganguly, Atul Bajaj, and Amit Prabhu.
The company operates through a vertically integrated business model that combines manufacturing, product development, brand building, and direct-to-consumer retail operations.
This structure allows Agilitas to maintain greater control over product quality, supply chains, pricing strategies, and customer experience.
By bringing together industry veterans with deep experience in sportswear and retail, the company has quickly emerged as an ambitious player in India’s sports and lifestyle apparel sector.
The Growing Opportunity in Yoga and Activewear
The launch of One8 Yoga reflects a broader shift in consumer behavior.
Yoga, fitness, and wellness have moved beyond niche categories to become major lifestyle segments across India and international markets. Consumers increasingly seek apparel that combines comfort, performance, and everyday style.
For Agilitas, entering the yoga-wear category creates an opportunity to expand beyond traditional sportswear and tap into a larger wellness-focused audience.
Sharma’s personal association with fitness, yoga, and healthy living makes her a natural fit for the initiative.
Her involvement also helps strengthen the authenticity of the brand at a time when consumers increasingly value products connected to real lifestyles and experiences.
Strengthening the One8 Ecosystem
The addition of One8 Yoga represents another step in transforming One8 from a celebrity-backed label into a broader lifestyle brand.
Rather than focusing solely on performance sportswear, the company appears to be building an ecosystem that spans fitness, athleisure, wellness, and everyday active living.
This strategy mirrors the evolution of several successful global sportswear brands that expanded beyond athletic performance into lifestyle-driven categories.
For Agilitas Sports, the combination of industry expertise, celebrity influence, and category expansion provides a strong foundation for long-term growth.
Looking Ahead
The Anushka Sharma Agilitas Sports partnership arrives at a time when India’s sportswear market is experiencing rapid expansion, driven by rising fitness awareness, growing disposable incomes, and increasing demand for premium activewear.
While financial details of Sharma’s investment have not been disclosed, her decision to join the company signals confidence in Agilitas’ long-term vision.
With Virat Kohli already involved as an investor and business partner, and One8 Yoga set to become a new growth pillar, Agilitas Sports is positioning itself as a serious contender in India’s evolving sportswear and wellness economy.
For Sharma, the move represents more than an investment. It marks her entry into a fast-growing category where fitness, fashion, and entrepreneurship increasingly intersect.
