Porsche has opened its largest centre in India in Hyderabad as it expands its presence in the country.
Porsche India has inaugurated Porsche Centre Hyderabad, its largest facility in the country, marking a significant milestone in the luxury automaker’s expansion strategy in India.
Developed in partnership with EVM Premium Cars, the new facility spans approximately 2,800 square metres and integrates sales, service, and spare parts operations under one roof. The launch further strengthens Porsche’s footprint in India and reflects the company’s growing confidence in the country’s premium automotive market.
With the opening of the Hyderabad centre, Porsche India now operates 14 sales touchpoints and 10 service touchpoints across the country, reinforcing its commitment to enhancing customer access and ownership experiences in key metropolitan markets.
Hyderabad Emerges as a Strategic Growth Market
The new Porsche Centre is located close to Hyderabad’s major business districts, positioning it to serve one of India’s fastest-growing urban economies.
Hyderabad has emerged as a major hub for technology, entrepreneurship, and high-net-worth individuals over the past decade. According to industry estimates, the city is among India’s fastest-growing luxury markets, driven by a strong IT sector, rising disposable incomes, and increasing demand for premium automobiles.
Ashutosh Dixit, Head of Porsche India, described Hyderabad as a market that aligns closely with the brand’s long-term growth strategy.
“Hyderabad is a city defined by ambition, entrepreneurship, and a rapidly evolving luxury mindset. With the inauguration of Porsche Centre Hyderabad, we are strengthening our presence in a key growth market with a facility that brings together the complete Porsche experience under one roof,” Dixit said.
Largest Porsche Facility in India
The Hyderabad facility is now Porsche India’s largest centre by scale.
It becomes the company’s second sales location in Hyderabad and only the third integrated sales, service, and spare parts facility in the country after Bengaluru and Chennai.
The centre has been designed to provide customers with a seamless ownership journey, combining vehicle sales, aftersales support, technical expertise, and genuine spare parts access within a single location.
The investment reflects Porsche’s broader strategy of creating comprehensive customer destinations rather than standalone retail outlets.
Introducing the Destination Porsche Concept
A key feature of the new facility is Porsche’s global “Destination Porsche” retail concept.
The showroom design moves beyond traditional vehicle displays and focuses on creating a lifestyle-oriented environment where customers can engage more deeply with the brand.
The concept has already been introduced in several international markets and is part of Porsche’s global retail transformation strategy aimed at enhancing customer engagement and strengthening long-term brand loyalty.
According to the company, the format combines premium design, digital integration, personalized consultation spaces, and immersive product experiences tailored to modern luxury consumers.
A Growing Porsche Market in India
The expansion comes as Porsche continues to see increasing demand across India.
The German luxury carmaker has steadily expanded its dealer and service network over the past decade as the country’s premium automobile segment continues to mature.
Globally, Porsche delivered more than 310,000 vehicles in 2025, while India remains one of the brand’s emerging growth markets in Asia.
Luxury vehicle sales in India have also shown strong momentum. Industry data indicates that the country’s luxury car market crossed 50,000 annual vehicle sales for the first time in recent years, driven by growing demand from entrepreneurs, professionals, and business owners in major cities.
Cities such as Mumbai, Delhi NCR, Bengaluru, Chennai, Hyderabad, and Pune continue to account for a large share of luxury automobile purchases.
A Decade-Long Partnership with EVM Premium Cars
The Hyderabad launch also reinforces Porsche India’s long-standing partnership with EVM Premium Cars.
The dealer group has represented Porsche in India since 2013 and has played a key role in expanding the brand’s reach across southern India.
Sabu Johhny, Dealer Principal of Porsche Centre Hyderabad, described the opening as an important milestone in the partnership.
“Our association with Porsche spans more than a decade, and the inauguration of Porsche Centre Hyderabad marks an important milestone in that partnership. This facility has been envisioned as a destination for customers in the region, combining a world-class showroom experience with a strong after-sales backbone and highly trained technical expertise,” he said.
Focus on Long-Term Ownership Experience
While luxury vehicle sales remain important, Porsche’s latest investment also highlights the increasing importance of aftersales support and customer retention.
Modern luxury car buyers increasingly expect seamless servicing, quick access to spare parts, expert technical assistance, and personalized customer care throughout the ownership cycle.
The Hyderabad facility has been designed to address these expectations while supporting Porsche’s growing customer base in Telangana and neighboring regions.
“From an immersive retail environment to advanced service capabilities, Porsche Centre Hyderabad reflects our long-term commitment to customers who value performance, engineering integrity, and an ownership journey that goes far beyond the moment of purchase,” Dixit added.
Looking Ahead
The opening of Porsche Centre Hyderabad represents more than a network expansion. It signals Porsche India’s confidence in the country’s long-term luxury automobile market and the rising demand for premium mobility experiences.
As wealth creation accelerates across major Indian cities and luxury consumption continues to evolve, manufacturers are increasingly investing in larger, experience-driven facilities that combine retail, technology, service, and brand engagement.
For Porsche, Hyderabad’s newest centre is both a statement of intent and a strategic investment in one of India’s most promising luxury automotive markets.
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