The appointment comes as Nykaa looks to expand its quick commerce business and improve delivery times.
Mumbai: Beauty and lifestyle retailer Nykaa has appointed former Instamart Chief Operating Officer Ankit Jain to lead NYKAA NOW, its quick-commerce business, as the company accelerates investments in faster deliveries, fulfilment infrastructure, and supply-chain capabilities.
The appointment comes as Nykaa strengthens its position in India’s rapidly growing quick-commerce market, where consumers increasingly expect beauty and personal-care products to be delivered within an hour.
Veteran Supply Chain Executive Takes Charge
Jain brings more than 20 years of experience in supply chain management and operations.
Before joining Nykaa, he served as Chief Operating Officer at Swiggy-owned Instamart. He has also held leadership roles at Unilever and Flipkart, where he worked on large-scale logistics and fulfilment operations.
At Nykaa, Jain will oversee the expansion of NYKAA NOW across key markets while strengthening the company’s fulfilment network through AI-driven demand forecasting, inventory planning, and logistics optimisation.
NYKAA NOW Targets Faster Deliveries
NYKAA NOW currently offers delivery of beauty and personal-care products within 30 to 60 minutes.
The service is available in 13 cities, including Mumbai, Delhi, Bengaluru, and Kolkata, and forms part of Nykaa’s broader strategy to meet rising demand for faster deliveries.
Alongside NYKAA NOW, the company also plans to expand Nykaa Next Day and Nykaa Express, creating a multi-speed fulfilment network that caters to different customer needs.
AI to Power Fulfilment Expansion
Nykaa said technology and artificial intelligence will play a central role in improving delivery speed and operational efficiency.
The company plans to use AI to enhance demand forecasting, optimise inventory placement, and improve logistics performance as it scales its fulfilment operations.
According to Anchit Nayar, Executive Director and CEO of Nykaa Beauty, customers increasingly expect both speed and product choice.
“At Nykaa, we are building a differentiated fulfilment ecosystem powered by technology, AI and deep execution excellence. Ankit’s experience in scaling complex supply chain and quick-commerce operations makes him uniquely positioned to help us strengthen our network, accelerate NYKAA NOW, and deliver exceptional customer experiences at scale,” he said.
Focus on Scaling Beauty Commerce
Jain said Nykaa has built a strong foundation by combining consumer trust with innovation and technology.
“I am excited to join the company at a pivotal stage of its growth journey and look forward to building resilient, data-driven operations that enable greater speed, reliability, and efficiency across the fulfilment network. Together, we have an opportunity to redefine beauty commerce by making the best beauty brands more accessible to customers across the country,” he said.
The appointment reflects Nykaa’s continued focus on expanding its quick-commerce business while investing in technology-led fulfilment to support future growth.
