The new analytics platform gives businesses hyperlocal consumer spending insights to support better decisions and growth.
Bengaluru: PhonePe has launched PulsePro, a new enterprise intelligence platform that provides businesses with hyperlocal, near-real-time insights into consumer spending patterns using aggregated transaction data from its digital payments network.
The platform is designed to help companies make better decisions on market expansion, store locations, distribution planning, and category growth by analyzing spending trends across different regions of India.
Built on PhonePe’s Payments Network
According to PhonePe, PulsePro draws insights from its payments ecosystem, which includes more than 700 million registered users and over 50 million registered merchants, covering 99% of India’s postal codes.
The company said the platform analyzes aggregated and anonymized transaction activity to identify shifts in consumer behaviour, merchant activity, and local market trends without exposing personal or merchant-specific information.
PhonePe added that using transaction-based data allows businesses to access more timely market intelligence than traditional research methods that rely primarily on surveys or sample data.
Hyperlocal Market Intelligence
PulsePro offers insights across more than 200 retail categories and tracks over 100 market signals.
Businesses can analyze consumer spending patterns, category performance, merchant density, and changing retail formats at multiple geographic levels, including districts, postal codes, and smaller local markets.
The platform is intended to support a range of business decisions, including:
- Identifying high-growth markets.
- Selecting new store locations.
- Optimizing distribution networks.
- Planning urban and rural expansion.
- Tracking category demand and quick-commerce penetration.
PhonePe said the platform enables companies to monitor local market conditions in near real time, helping them respond more quickly to changing consumer demand.
Focus on Privacy
Built With Privacy Safeguards
PhonePe said it designed PulsePro with privacy safeguards built into the platform.
To protect user privacy, the company does not include names, phone numbers, user identification details, or individual merchant identities in its datasets. Instead, PulsePro generates insights from anonymised and aggregated transaction patterns across broader consumer groups and geographic regions.
Expanding the PhonePe Pulse Ecosystem
At the same time, PulsePro builds on PhonePe Pulse, the company’s public data platform launched in 2021 for developers, researchers, students, entrepreneurs, and policymakers.
However, the two platforms serve different audiences. While PhonePe Pulse will remain free and publicly accessible, PhonePe will offer PulsePro to enterprise customers through a customised pricing model.
Karthik Raghupathy, Head of Strategy at PhonePe, said businesses now need meaningful insights rather than just large amounts of data.
“Businesses today don’t just need more data; they need better intelligence. Since launching PhonePe Pulse in 2021, we have seen growing demand from organizations looking for deeper market insights to guide expansion and strategic decision-making,” he said.
He added that PulsePro combines one of India’s largest sources of transaction intelligence with privacy-focused data practices to help organizations make more informed business decisions.
