The Shark Tank India-featured brand plans to scale growth after securing fresh funding.
House of Chikankari has raised ₹25 crore in a Series A funding round led by Cap Alpha Ventures, as the brand prepares to scale its direct-to-consumer operations and expand into new markets.
The Delhi-based startup, founded in 2020, is positioning itself at the intersection of traditional craftsmanship and contemporary fashion.
Building a Scalable Model Around Heritage Craft
Founded by Aakriti Rawal and Poonam Rawal, the company focuses on reinterpreting chikankari embroidery for modern, everyday wear.
The brand’s approach blends heritage techniques with accessible design, allowing it to build a scalable D2C model while preserving traditional craftsmanship.
Its product range includes kurtas, sarees, kaftans, and other ethnic wear categories designed for a wider consumer base.
Capital Allocation Targets Growth Levers
The newly raised capital will be deployed across multiple areas critical to expansion.
The company plans to broaden its product portfolio, strengthen its omnichannel presence with a push into offline retail, improve working capital efficiency, and invest in hiring and marketing.
This reflects a shift from early-stage growth to structured scaling.
Strong Growth Metrics Support Expansion Plans
House of Chikankari reported growth of over 50 percent in the 2025–26 financial year and is currently operating at an annual revenue run rate of approximately ₹50 crore.
The brand has served more than 200,000 customers and ships to over 20 countries, including the United States, the United Kingdom, and Australia.
A significant portion of revenue comes from its owned platforms, with its website and app generating more than 900,000 monthly sessions.
Artisan Network Remains Central to the Model
The company works with a network of more than 10,000 artisans across India, maintaining a strong link between scale and craftsmanship.
This network enables consistent production while supporting traditional embroidery practices, which remain core to the brand’s identity.
From Visibility to Scale
The brand gained wider recognition after appearing on Shark Tank India Season 2 and had previously raised early funding from platforms such as LetsVenture.
The current round marks a transition from early traction to structured expansion.
Expansion Strategy Moves Forward
House of Chikankari is targeting multi-fold growth over the next two years through product innovation, retail expansion, and brand-building initiatives.
The funding positions the company to move beyond niche positioning and build a broader presence in the global ethnic wear market, while retaining its foundation in traditional Indian craftsmanship.
