The company will open more than 100 urban fulfilment centres to deliver products faster to customers.
Amazon Expands Quick Commerce Network
Amazon is significantly expanding its quick commerce operations in India with plans to launch more than 100 large urban fulfillment centers designed to speed up deliveries and increase product availability for customers.
The expansion is part of Amazon’s growing push into the fast-delivery segment through Amazon Now, its quick commerce platform. The company said the new facilities will initially be rolled out across Bengaluru, Chennai, Delhi NCR, Hyderabad, and Mumbai.
The move comes as competition intensifies in India’s rapidly growing quick commerce market, where companies are racing to offer faster deliveries and a broader range of products.
Larger Facilities, Wider Product Selection
The new Urban Fulfillment Centers will allow Amazon to significantly expand the range of products available through Amazon Now.
According to the company, customers will gain access to up to four times more products than are currently available through the service. The expanded assortment will include categories such as electronics, apparel, jewellery, footwear, furniture, groceries, personal care products, baby essentials, pet supplies, and health supplements.
Industry reports suggest that each facility will span approximately 20,000 square feet, making them substantially larger than existing Amazon Now fulfillment centers. These locations are expected to hold four to five times more inventory than standard quick commerce warehouses, enabling Amazon to serve a wider variety of customer needs.
Faster Deliveries Across Categories
Amazon said the new infrastructure will help bring a larger assortment of products closer to consumers while maintaining fast delivery speeds.
Abhinav Singh, Vice President of Operations for Amazon India, APAC, the Middle East, Africa, and Türkiye, said customers increasingly value speed, convenience, and selection.
Beyond daily essentials, customers will be able to order products such as electronics, home appliances, fans, humidifiers, and other everyday items. Depending on location and availability, some orders will be delivered in as little as 10 minutes, while others may arrive within 10 to 20 minutes.
The company believes the expanded network will strengthen its ability to compete with established players in the quick commerce segment.
Technology to Drive Efficiency
Amazon plans to rely heavily on technology to improve operational efficiency as it scales the business.
The company said advanced systems for forecasting hyperlocal demand and optimizing supply chains will help create a leaner and more efficient cost structure. By positioning inventory closer to customers and using predictive analytics, Amazon aims to reduce delivery times while improving inventory management.
The new fulfillment centers will also complement Amazon’s previously announced strategy of expanding Amazon Now to 100 cities through a network of more than 1,000 micro-fulfillment centers.
Part of a Larger India Investment Strategy
The fulfillment center expansion forms part of Amazon’s broader investment plans in India.
Earlier, the company announced an investment of more than Rs 2,800 crore (approximately $300 million) to strengthen its operational infrastructure, improve workplace safety, and support employee well-being initiatives.
Amazon has also committed to investing more than $35 billion in India by 2030, highlighting the country’s importance within its global growth strategy.
Alongside logistics investments, Amazon continues to expand its Ashray initiative, which provides rest centers and support facilities for delivery personnel. The company plans to increase the number of Ashray centers from 100 to 250 by the end of 2026.
Competition Intensifies in Quick Commerce
India’s quick commerce sector has emerged as one of the most competitive areas of e-commerce.
Major players including Blinkit, Zepto, Instamart, Flipkart Minutes, and BigBasket have expanded beyond grocery deliveries into categories such as electronics, fashion, beauty, and household products.
Amazon entered the segment later than several rivals but has been rapidly increasing its investments to strengthen its position.
The company has reported strong momentum for Amazon Now, with CEO Andy Jassy previously stating that orders were growing approximately 25% month-over-month.
Amazon Eyes Market Leadership
Amazon executives have made it clear that the company intends to become a major force in India’s quick commerce market.
Samir Kumar, Amazon India’s Country Manager, previously stated that while the company may have entered the segment later than competitors, it spent considerable time understanding customer behavior and refining its strategy before scaling operations.
The launch of more than 100 urban fulfillment centers signals Amazon’s commitment to accelerating that growth.
As consumer expectations shift toward near-instant delivery and broader product availability, the company is betting that its logistics expertise, technology capabilities, and large-scale investments will help it emerge as one of the leading players in India’s evolving quick commerce landscape.
