The initiative aims to help Indian entrepreneurs connect with international shoppers through data-driven advertising strategies.
For thousands of Indian entrepreneurs, reaching customers beyond domestic markets often feels like a complex challenge involving logistics, advertising, and international competition. Amazon Ads is looking to simplify that process through the Amazon Global Prime Day Summit 2026, an event designed to help Indian sellers expand their presence in global markets.
The summit will take place on June 10 at Hyatt Regency Delhi and is aimed at Indian businesses, exporters, and brand owners interested in leveraging Amazon’s advertising ecosystem, AI-powered tools, and global fulfillment network to accelerate international growth.
With Prime Day approaching across major international markets, the event arrives at a crucial time for sellers looking to capitalize on increased global consumer demand.
Helping Indian Brands Reach Global Customers
The central objective of the summit is straightforward: helping Indian sellers understand how to connect with shoppers in international markets such as the United States, the United Kingdom, Germany, Canada, and the UAE.
While global e-commerce has created unprecedented opportunities for small and medium-sized businesses, many sellers still struggle with customer acquisition, advertising efficiency, and market entry strategies.
Amazon Ads plans to address these challenges through practical sessions focused on advertising, audience targeting, creative optimization, and international expansion.
For many entrepreneurs, the event represents an opportunity to learn how digital advertising can bridge the gap between local production and global demand.
Prime Day Creates a Global Opportunity
Prime Day has evolved into one of the largest shopping events in global e-commerce.
This year’s event will run across 26 countries, generating significant traffic and purchasing activity across multiple product categories. For sellers, the weeks leading up to Prime Day are often critical for planning inventory, refining advertising campaigns, and building visibility before customer demand peaks.
The summit is designed to help businesses prepare for that opportunity by offering insights into full-funnel advertising strategies and campaign planning.
As international competition continues to increase, visibility during major shopping events can play a significant role in determining sales performance.
AI and Advertising Take Center Stage
A major theme of the event is the growing role of artificial intelligence in digital marketing.
Attendees will gain exposure to Amazon’s AI-powered advertising tools, including Creator Studio, which helps brands develop creative assets more efficiently.
The summit will also explore advanced audience targeting through Amazon’s Demand Side Platform (DSP), allowing sellers to better identify and reach relevant customer segments across different markets.
As AI continues to reshape digital commerce, tools that simplify campaign creation and improve targeting precision are becoming increasingly important for businesses of all sizes.
Learning from Successful Entrepreneurs
One of the featured speakers at the event is Shantanu Deshpande, founder of Bombay Shaving Company, who will share insights from his own entrepreneurial journey.
His session is expected to provide practical lessons on brand building, customer acquisition, and scaling a business in competitive markets.
Beyond presentations, the summit will also offer one-on-one consultation opportunities with Amazon Ads experts, allowing participants to receive personalized guidance on advertising and growth strategies.
The event will conclude with networking opportunities, enabling sellers to connect with industry specialists and fellow entrepreneurs exploring international expansion.
Support for New Global Sellers
Amazon Ads will also highlight its Global Selling RISE Program, an initiative designed to support businesses entering international markets.
Eligible new sellers can receive two months of free advertising management services, helping them launch campaigns without significant upfront marketing costs.
Programs like these aim to reduce barriers for businesses that may have strong products but limited experience with international advertising and customer acquisition.
A Bigger Push for India’s Export Economy
The summit aligns with Amazon’s broader commitment to expanding India’s role in global e-commerce.
Last year, the company announced a goal of enabling $80 billion in cumulative e-commerce exports from India by 2030. Achieving that target will depend heavily on helping Indian businesses become more visible and competitive in international markets.
Events such as the Amazon Global Prime Day Summit 2026 are part of that strategy, providing entrepreneurs with the tools, knowledge, and connections needed to reach customers far beyond India’s borders.
As digital commerce continues to remove geographic limitations, Indian sellers increasingly have access to global opportunities. The challenge is no longer whether international customers can be reached, but how effectively businesses can position themselves to capture that demand.
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Source: ISN
