US-based wearable health technology company WHOOP has raised $575 million in a Series G funding round, reaching a valuation of $10.1 billion. The round was led by Collaborative Fund, with strong participation from sovereign investors including Mubadala Investment Company and Qatar Investment Authority.
The scale and composition of the investment reflect a clear alignment between global capital and the Gulf region’s growing focus on health, performance, and longevity.
Broad Investor Base Strengthens Position
The funding round also attracted a mix of institutional and strategic investors, including Abbott, Mayo Clinic, Macquarie Capital, and several global venture firms.
High-profile individual investors such as Cristiano Ronaldo, LeBron James, and Rory McIlroy further add visibility, although the core significance lies in the institutional backing that supports long-term expansion.
Doha Lab Marks First International R&D Move
As part of its expansion strategy, WHOOP will establish WHOOP Labs Doha, its first international research and development facility.
The lab will focus on performance science, health tracking, and data-driven insights, positioning the company closer to a region that is investing heavily in sports science and advanced healthcare technologies.
This move signals a shift from market entry to local capability building.
GCC as a Strategic Growth Market
WHOOP is also rolling out initiatives across the UAE and Qatar to expand adoption and strengthen its presence on the ground. These include building local teams, increasing retail availability, and aligning with regional health and fitness ecosystems.
Will Ahmed highlighted the region’s forward-looking approach to health and performance, noting that demand is being shaped by a growing focus on longevity and data-driven wellness.
Closing Perspective
WHOOP’s latest funding round and regional expansion reflect a broader shift in how health technology companies approach growth, moving beyond traditional markets and building closer ties with regions that are actively investing in innovation and performance science.
The establishment of a research base in Doha, combined with strong sovereign backing, positions the company to integrate more deeply into the GCC’s evolving health and technology landscape.
Read more news and follow us on Instagram
Photo: Cristiano Ronaldo and WHOOP Founder and CEO Will Ahmed (Image courtesy WHOOP)
Source: Entrepreneur
