The investment will help the startup strengthen its sports technology platform and expand its role in digital sports coverage.
SportVot has raised ₹32.7 crore in a funding round led by IAN Alpha Fund, with participation from Anicut Capital, Lets Venture, Capital A, and Sucseed Indovation, among others.
The company is directing this capital toward a part of the sports industry that has long lacked visibility, infrastructure, and clear monetisation pathways.
The Problem: Most Sports Remain Unseen
While elite leagues operate with advanced broadcast systems, most sporting events around the world still go undocumented. As a result, a major structural gap persists.
Without footage, events struggle to attract audiences. Without audiences, monetisation remains limited. Without data, talent discovery loses direction. SportVot has built its model to address that absence.
The Model: AI-Led, Hardware-Agnostic Production
Founded in 2019 by Sidhhant Agarwal, Yash Bhagwatkar, and Shubhangi Gupta, the platform enables organisers to record and stream matches using either smartphones or professional cameras.
Rather than depending on expensive infrastructure, the company focuses on accessibility and scale, making sports production possible across local and emerging leagues.
Rather than prioritising premium infrastructure, the company focuses on accessibility and scale.
Its AI-driven production and analytics layer automates key processes, lowering costs while increasing output. In doing so, SportVot enables local tournaments and semi-professional leagues to access capabilities once reserved for top-tier events.
Scale Already Achieved
That strategy is already delivering measurable scale.
The company reports capturing more than 500,000 matches across over 30 countries while building an audience of more than 100 million viewers.
Traction has expanded beyond India into markets including North America, Europe, the Middle East, and Australia. This suggests that the underlying problem is global, not regional.
Capital Will Expand Capability, Not Just Reach
The fresh funding will be used to:
- Expand international operations
- Strengthen AI-driven production and analytics
- Scale white-label OTT solutions for sports bodies
The direction is clear. Build infrastructure that others can operate on, not just a platform that distributes content.
Data Becomes the Long-Term Asset
Beyond streaming, each recorded match adds to a growing data layer. This process turns unstructured local events into structured datasets with long-term value. Over time, that data can support scouting, performance analytics, and commercial decision-making. SportVot is doing more than capturing games; it is building a system that makes previously invisible sporting activity measurable and usable.
The Bigger Shift
This funding goes beyond content creation. It reflects an investment in infrastructure.
SportVot is positioning itself at the foundation of the sports ecosystem, where content creation, distribution, and data increasingly intersect.
If successful, the company will do more than stream matches. It could shape how sporting events are captured, analysed, and valued.
SportVot co-founders Sidhhant Agarwal, Yash Bhagwatkar, and Shubhangi Gupta
