The company will use the funds to grow its services across major Indian cities.
Pronto has raised $45 million in a Series B funding round as the Bengaluru-based startup looks to scale its household services platform and strengthen operations across major Indian cities.
The round includes a $20 million investment from Lachy Groom, an early investor in Zepto and co-founder of AI robotics company Physical Intelligence.
The fresh funding values Pronto at $200 million, doubling its valuation from just a month ago when the first tranche of the Series B round was completed.
The startup has now raised nearly $60 million in total from investors including General Catalyst, Bain Capital Ventures, Glade Brook Capital Partners, Epiq Capital, and Lachy Groom.
Building Structure in India’s Informal Domestic Work Market
Founded in 2025 by Anjali Sardana, Pronto is trying to organize one of India’s largest but least structured labor segments.
In most Indian cities, households still rely on neighbors, apartment groups, and word-of-mouth recommendations to find domestic help. The process remains fragmented, inconsistent, and largely informal. Workers often face irregular income, lack formal protections, and operate without contracts or support systems.
Pronto said its platform is designed to address both sides of the problem.
Households receive trained and background-verified professionals with structured schedules and predictable service standards. Workers receive fixed shifts, regular payments, and additional welfare support.
“Organizing informal labor is going to be one of the defining shifts of the next decade in services,” said Sardana. “The longer-term vision of Pronto is to be the world’s largest labor organization platform.”
Beyond Household Services
Pronto initially focused on household tasks such as cleaning, utensil washing, laundry, and basic meal preparation. The company has now started expanding into additional services, including car washing and gardening in selected micromarkets.
It is also piloting home cook services in Bengaluru as part of a broader effort to deepen its presence in existing cities instead of pursuing rapid geographic expansion.
Over the next six months, the company plans to focus on operational density, service quality, and workforce infrastructure within its current markets.
Worker Safety and Welfare Become a Core Part of the Model
Unlike many gig economy platforms that primarily focus on customer acquisition and convenience, Pronto is also investing heavily in worker support systems.
The startup said professionals on the platform receive uniforms, health insurance coverage, and access to commuting support through Yulu bikes and helmets.
Each service request also includes an SOS feature connected to a live support team. In emergencies, the company said it provides legal assistance, hospital coordination, police support, and communication with workers’ families.
Pronto is additionally working with Haqdarshak to help workers access government welfare schemes and benefits that many are either unaware of or unable to navigate independently.
Investors See a Larger Structural Opportunity
Investors backing the company believe the opportunity extends beyond household services and into the broader formalization of labor markets in India.
“Pronto’s ambition is to build the world’s largest labor organization platform, starting with the country that has the largest and least structured labor market in the world,” said Lachy Groom.
He added that operational discipline has historically been one of the biggest challenges in this category, but said Pronto’s execution stands out compared to other attempts in adjacent sectors.
India’s Domestic Services Sector Is Rapidly Evolving
The funding comes at a time when India’s urban services economy is undergoing structural change. Rising dual-income households, increasing urbanization, and growing demand for reliable home services are pushing startups to formalize sectors that have traditionally remained informal.
At the same time, labor welfare, worker safety, and trust have become central competitive factors in the market.
Pronto’s strategy suggests that the next phase of consumer service platforms in India may depend less on aggressive expansion and more on building systems that balance convenience, reliability, and workforce stability at scale.
Anjali Sardana, founder and CEO of Pronto
