The consumer appliance startup plans to expand manufacturing capacity, strengthen R&D, and scale exports as demand for India-made products rises.
New Delhi-based consumer appliance startup Mekr Technologies has raised Rs 67 crore ($7 million) in a Series A funding round led by Avaana Capital as the company looks to expand production capacity and deepen its manufacturing presence in India.
Existing investor Titan Capital also participated through its Winners Fund.
Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr operates as an original design manufacturer focused on consumer appliances, personal care devices, and automotive accessories.
The company provides end-to-end manufacturing solutions for brands, covering everything from product engineering and prototyping to tooling, certification, manufacturing, and final assembly.
Building Products Behind Major Consumer Brands
Unlike direct-to-consumer startups that focus primarily on branding and retail, Mekr operates behind the scenes as a manufacturing and product development partner.
Its clients already include major companies such as Croma, Wipro, Amazon Basics, and Flipkart.
The startup manufactures a broad range of products including electric kettles, egg boilers, electric choppers, kitchen weighing scales, tire inflators, vacuum cleaners, trimmers, and hair dryers.
Its business model reflects a growing trend in India’s manufacturing ecosystem, where startups are increasingly positioning themselves as product and supply-chain partners for both domestic and global brands.
Expanding Manufacturing Capacity
Mekr says the fresh funding will primarily be used to strengthen research and development, improve manufacturing automation, localize supplier networks, and build export capabilities.
The company currently operates manufacturing facilities in Kundli, Haryana, covering around 50,000 square feet.
According to co-founder Gaurang Kuchhal, Mekr is now setting up an additional 100,000 square foot facility that could increase production capacity to nearly one million units per month.
That expansion reflects rising demand for India-based manufacturing as companies increasingly look to diversify supply chains and reduce dependence on overseas production hubs.
India’s Manufacturing Push Gains Momentum
Mekr’s growth comes during a broader push to strengthen India’s manufacturing ecosystem across electronics, appliances, and consumer products.
Government initiatives encouraging domestic production, combined with shifting global supply-chain strategies, have created new opportunities for Indian manufacturers capable of delivering scalable and cost-efficient production.
At the same time, consumer appliance demand inside India continues growing alongside rising urbanization, digital commerce, and middle-class consumption.
For startups like Mekr, that create a dual opportunity.
They can serve both India’s expanding domestic market and the increasing global interest in sourcing products from Indian manufacturing partners.
More Than a Funding Round
The Mekr funding story reflects a larger shift happening across India’s startup ecosystem.
For years, much of the attention remained focused on consumer apps, fintech platforms, and software businesses. Increasingly, however, investors are showing stronger interest in startups building real manufacturing infrastructure, supply chains, and product ecosystems.
Mekr sits directly inside that transition.
Its business is not centered on hype-driven consumer visibility. Instead, it focuses on engineering, operational efficiency, production scale, and backend manufacturing capabilities that power larger brands.
That model may become increasingly important as India positions itself not only as a technology market, but also as a serious global manufacturing base for consumer products and electronics.
Photo: (From L-R) Gaurang Kuchhal, Co- founder & CEO, and Anand Yadav, Co-founder & COO, Mekr
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