Neeti Mehta Shukla is the co-founder and Senior Vice President of Brand Strategy & Culture Architect at Automation Anywhere, one of the world’s leading intelligent automation companies.
Since co-founding the company in 2003 alongside Mihir Shukla, Ankur Kothari, and Rushabh Parmani, she has helped shape the evolution of Robotic Process Automation from a niche productivity tool into a mainstream enterprise transformation platform.
Her work bridges enterprise technology, brand building, culture design, and ethical AI governance.
Pioneering Intelligent Automation
Automation Anywhere emerged as a category leader in RPA by deploying software bots that automate rule-based and cognitive business processes across industries.
Its platform supports:
. HR and payroll processing
. Procure-to-pay operations
. Claims and compliance workflows
. Customer service automation
. IT service management
By integrating artificial intelligence, machine learning, and analytics into automation systems, the company built a cloud-native digital workforce model used across more than 90 countries.
Under Mehta Shukla’s leadership in brand and culture, Automation Anywhere positioned automation as augmentation rather than replacement. The emphasis centered on human-bot collaboration.
Architecting Brand and Culture
As Senior Vice President of Brand Strategy & Culture Architect, Mehta Shukla has overseen:
. Global brand identity development
. Customer-centric marketing frameworks
. Corporate culture architecture
. Innovation alignment with user experience
. Social impact strategy
Her philosophy frames automation as a tool to eliminate repetitive work so people can focus on creativity and strategic thinking.
This human-first positioning differentiated Automation Anywhere within a competitive enterprise software market.
Social Impact and Ethical AI
Mehta Shukla also founded and leads the company’s Social Impact Office. The initiative expands access to automation skills and digital infrastructure, particularly among underserved communities.
Key areas include:
. Workforce upskilling and reskilling
. Enabling women in digital careers
. Providing automation tools to nonprofits
. Advocating responsible and bias-aware AI systems
She has consistently emphasized that automation must remain human-centric, ensuring technology advances inclusion rather than displacement.
Recognition and Industry Influence
Neeti Mehta Shukla has received global recognition for her leadership and entrepreneurship.
She has been honored with the Technology Pioneer Award by the Women’s Entrepreneurship Day Organization at the United Nations Summit. She has also been named among the top women leaders in cloud innovation and recognized as a Woman of Influence by the Silicon Valley Business Journal.
Her work places her among a small group of women who co-founded billion-dollar enterprise technology companies.
Investor Backing and Global Scale
Automation Anywhere secured approximately $550 million in funding from institutional investors, including:
. Workday Ventures
. New Enterprise Associates
. Goldman Sachs
. SoftBank Vision Fund
These investments accelerated product development, cloud expansion, and enterprise adoption globally.
Vision for the Future of Work
Mehta Shukla’s outlook centers on redefining work itself.
She envisions a system where:
. Automation manages repetitive processes
. Humans focus on creativity and strategy
. AI reduces bias in decision-making
. Technology drives inclusive economic participation
Her leadership reflects a broader shift in enterprise technology. Efficiency alone no longer defines success. Long-term value now requires ethics, inclusion, and cultural alignment.
Neeti Mehta Shukla’s role in building Automation Anywhere illustrates how brand, technology, and purpose can converge to reshape the future of work.
