Imran Khan did not enter real estate through land. He entered through leverage.
As Founder and CEO of PIXL Global and Invespy, he has built a vertically connected ecosystem that spans marketing, technology, and capital. The strategy is not transactional. It is structural.
From Lead Generation to Billion-Dirham Launches
PIXL Global began in 2019 as a lean, seven-person lead-generation agency focused narrowly on off-plan real estate marketing. From the outset, the bet was clear: developers needed greater velocity, sharper brand positioning, and measurable distribution.
Seven years later, PIXL employs nearly 200 professionals. During that time, the agency has branded and launched over 20 billion-dirham projects across the UAE. In 2025 alone, it facilitated more than 200 project launches, supported over 100 developer brands, and simultaneously managed 161 real estate brands.
Meanwhile, its campaigns generated more than 200 million in social reach and delivered PR value exceeding AED 75 million. Collectively, those efforts contributed to over AED 60 billion in real estate sales this year.
As scale accelerated, recognition followed. In 2024, Adweek named PIXL the Fastest Growing Agency in the World. The firm also secured multiple International Property Awards and MEPRA Awards.
Ultimately, marketing served as the entry point. Control of distribution became the strategic next move.
Invespy. Rewiring Broker Distribution
Imran Khan identified a structural gap in the market: developers lacked real-time, intelligent distribution tools to efficiently empower broker networks.
In response, he built Invespy as an AI-powered sales-enablement platform tailored specifically for off-plan inventory. The platform centralizes branded content, automates broker engagement, and delivers real-time data visibility. Put simply, it increases sales velocity and reduces transactional friction.
Moreover, Invespy operates as white-labelled sales infrastructure. Developers retain full brand control, while brokers gain structured, streamlined access to inventory and marketing assets. As a result, projects achieve measurable acceleration across multiple markets.
Ultimately, this is not software layered onto real estate. Instead, it is infrastructure embedded directly within the ecosystem.
Moving Upstream. Capital and Regulation
After establishing strength in marketing and distribution, capital became the logical next frontier for Imran Khan.
Consequently, he co-founded two DFSA-compliant retail real estate development funds based in the Dubai International Financial Centre. Through these vehicles, he aims to unlock institutional capital for premium residential and commercial projects across the UAE.
In this capacity, he leads strategic sourcing, oversees due diligence, evaluates risk, and positions multi-billion-dirham portfolios for long-term performance. As a result, his mandate extends well beyond marketing into governance, capital structuring, and disciplined allocation.
Over time, this structure has evolved into a flywheel. Marketing drives awareness. Technology strengthens distribution. Capital fuels development. Each layer reinforces and accelerates the next.
Looking ahead, projected activity across the ecosystem is set to exceed AED 20 billion in 2026, underscoring the scale of ambition behind the integrated model.
Strategic Foundation
Imran’s executive education at Harvard Business School and Columbia Business School informs his approach. He blends operational discipline with market agility. Eastern relationship-driven business culture meets Western systems thinking.
His leadership philosophy is integration over fragmentation. Solve for the entire value chain, not isolated functions.
Beyond Property
Imran Khan’s influence is not limited to sales numbers. He is shaping infrastructure for how off-plan real estate is marketed, distributed, funded, and governed.
The transformation is structural. Real estate becomes data-enabled. Brokers become digitally empowered. Capital becomes regulated and accessible. Marketing becomes measurable at scale.
The shift is clear. From projects to platforms. From campaigns to ecosystems. From property to infrastructure.
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