The Shark Tank India-featured fashion brand is expanding into women’s wear after acquiring online fashion label Berrylush.
Bengaluru: Direct-to-consumer fashion brand Snitch, which gained wider recognition after appearing on Shark Tank India, has acquired women’s fashion label Berrylush, marking its entry into the fast-growing women’s apparel segment.
The companies did not disclose the financial terms of the transaction.
With the acquisition, Berrylush will continue to operate as an independent brand while leveraging Snitch’s expertise in product development, technology, supply chain, marketing, and omnichannel retail.
Entry into Women’s Fashion
Snitch founder and CEO Siddharth Dungarwal said expanding into women’s fashion had long been part of the company’s growth strategy.
“Entering women’s fashion has always been part of our long-term vision. Instead of starting from zero, we saw an opportunity to build on Berrylush’s strong foundation,” he said.
Snitch will work closely with Berrylush co-founder Anusha Chandrashekar and the existing leadership team during the integration process.
The company plans to accelerate product development, strengthen customer experience, and expand Berrylush’s presence across both online platforms and offline retail stores.
Dungarwal has described the next phase of the brand as “Berrylush 2.0,” saying Snitch aims to apply the operational expertise it developed in menswear while preserving Berrylush’s identity and loyal customer base.
About Berrylush
Founded in 2017, Berrylush specializes in affordable women’s fashion, offering dresses, tops, co-ord sets, jumpsuits, skirts, trousers, and other western wear.
The brand sells through its own website as well as major online marketplaces, including Myntra, and has built a strong presence among young online shoppers.
For Snitch, the acquisition represents its first major expansion beyond men’s fashion.
Snitch’s Rapid Growth
Snitch has grown rapidly in recent years by combining online sales with an expanding network of physical stores.
The company offers men’s apparel, footwear, and accessories through its website, mobile app, and retail outlets across India.
The acquisition follows Snitch’s Series B funding round announced in June 2025, when 360 ONE Asset led an investment of up to $40 million, with participation from existing investors IvyCap Ventures and SWC Global.
According to unaudited figures previously shared by Dungarwal, Snitch recorded ₹900 crore in operating revenue during the financial year ended March 2026, up from ₹498 crore a year earlier, representing growth of around 81%.
The acquisition strengthens Snitch’s ambitions to become a broader fashion house by expanding into women’s wear while building on Berrylush’s established brand and customer base.
