The actor said Fizzy Goblet has long been a part of her wardrobe as she announced her investment in the homegrown footwear and accessories brand.
Actor expands her association with the footwear and accessories label as it targets domestic and international growth.
Actor Kareena Kapoor Khan has made a strategic investment in Indian footwear and accessories brand Fizzy Goblet, strengthening a relationship that began long before she became the company’s brand ambassador.
The financial terms of the investment have not been disclosed.
Kapoor, who joined Fizzy Goblet as its brand ambassador in 2022 after wearing the label since 2014, will now take on a broader role within the company. Along with supporting brand-building initiatives, she will contribute to design selection as the brand expands its presence in India and international markets.
Long-standing association evolves into strategic partnership.
Founded in 2014 by designer Laksheeta Govil, Fizzy Goblet started with handcrafted Indian footwear before expanding into a wider range of fashion accessories.
Today, the company offers juttis, kolhapuris, heels, loafers, sneakers, sliders, handbags, and potlis. It sells exclusively through its own website and company-operated retail stores, choosing not to rely on online marketplaces or franchise partners.
The brand currently operates 16 stores across India and plans to expand its retail footprint while growing its international business.
Fizzy Goblet targets the next phase of growth
The company aims to increase its annualised revenue from around ₹60 crore to ₹100 crore as it scales operations and strengthens its position in the premium footwear segment.
Founder Laksheeta Govil said the long-term vision is to build Fizzy Goblet into the first globally recognised Indian footwear and accessories brand.
She described Kapoor’s investment as an important milestone in that journey, adding that the actor reflects the values and identity the brand represents.
Kareena Kapoor backs Indian design and craftsmanship
Kapoor said her decision to invest was driven by her long-standing belief in the brand and its vision.
She said Fizzy Goblet has remained part of her wardrobe for years and expressed confidence in the company’s ambition to showcase Indian design and craftsmanship to a global audience.
Her investment transforms the relationship from a traditional endorsement into a long-term strategic partnership aligned with the brand’s future growth plans.
Celebrity investments gain momentum.
Kapoor’s investment reflects a broader trend among Indian consumer brands, which are increasingly bringing well-known personalities on board as investors and strategic partners instead of limiting collaborations to advertising campaigns.
Such partnerships allow brands to benefit from deeper involvement in product development, business strategy, and long-term brand building while giving celebrity investors a greater stake in the company’s success.
Fizzy Goblet said the first initiative under Kapoor’s expanded role will be announced later this month, marking the next chapter in the brand’s growth strategy.
Source: ISN
