Myntra has appointed Sharon Pais as its new Chief Executive Officer, marking a leadership transition within the Flipkart Group.
Pais assumes the role with immediate effect and will report to group CEO Kalyan Krishnamurthy.
Her appointment follows the exit of Nandita Sinha, who led the platform since 2022 and will continue in an advisory capacity for the next few months to ensure continuity across ongoing initiatives.
Continuity With Internal Leadership
Pais is not an external hire. She has worked closely within the Myntra and Flipkart ecosystem, previously serving as Myntra’s Chief Business Officer before moving on to lead Flipkart’s fashion division.
This continuity reflects a deliberate choice. Retain institutional understanding while shifting leadership responsibilities.
Krishnamurthy noted her familiarity with the business and long-term involvement with the team, reinforcing confidence in a stable transition.
Performance Under Outgoing Leadership
During Sinha’s tenure, Myntra reached a key milestone. The company reported its first profitable fiscal year.
Profit rose to Rs 548 crore in FY25, compared to Rs 30 crore in FY24, while revenue increased 18 percent to Rs 6,042.7 crore.
Alongside financial performance, the company expanded its focus on Gen Z consumers, social commerce, and the direct-to-consumer brand ecosystem.
Shift Toward Faster Fulfilment
One of the central priorities under Pais will be scaling Myntra’s rapid delivery service, M-Now.
Launched in November 2024, the service enables deliveries within 30 to 60 minutes and is currently active across 10 cities, covering more than 940 pin codes and offering around 100,000 styles from over 1,000 brands.
In areas where it operates, M-Now already accounts for nearly 10 percent of total orders, indicating early adoption among customers seeking immediacy in fashion purchases.
Wider Leadership Restructuring
The transition forms part of a broader restructuring within Flipkart’s fashion business.
Kapil Thirani will now lead Flipkart Fashion, reporting to Sakait Chaudhary, while the company has initiated the search for a new head of its marketplace division.
This reorganisation reflects an effort to sharpen operational focus across different verticals within the group.
What This Indicates
The leadership shift comes at a moment when the business has already established profitability. The next phase focuses on execution at scale, faster fulfilment, and aligning with evolving consumer behaviour in fashion commerce.
