Funding Supports Expansion
Fulva, a premium halwa brand based in Calicut, has raised funding from Aman Gupta, co-founder of boAt, through SailThru Ventures.
The funding round also included investors Prejith Narayan, Salpido Brothers, Ajith Nair, and Rahul Mamman.
The company did not disclose the size of the investment.
Reinventing a Traditional Sweet
Fulva was founded by childhood friends Shabas, Irfan, Thasreef, and Sanu with the goal of modernizing traditional halwa.
The brand offers 24 varieties of halwa, combining traditional recipes with contemporary flavors such as mango, tender coconut, grape, green chili, and dry fruits.
Growing Domestic and Global Demand
The company began as a direct-to-consumer brand and now serves customers both in India and internationally.
Fulva says it has served over 50,000 customers and shipped products to more than 15 countries.
The brand has also gained traction in corporate gifting and premium hospitality segments.
Expansion Plans
The company plans to use the funding to expand marketing efforts, grow distribution across quick commerce platforms and retail stores, and upgrade production facilities.
New Product Formats
Fulva is also experimenting with new product formats.
These include Halwa Stuffed Dates, which combine Calicut halwa with Medjool dates, and Coco Bites, inspired by Lakshadweep-style coconut halwa.
Long-Term Vision
The startup plans to introduce several regional and international halwa varieties, including Tirunelveli Halwa, Bombay Halwa, Gajar Halwa, Omani Halwa, and Turkish Halwa.
The goal is to present traditional recipes in modern formats while preserving their authenticity.
Fulva founders with Aman Gupta
Source: ISN
